Advertising and Promotion A Predominant Place

Question: Describe about the Advertising and Promotion for A Predominant Place. Answer: Target Market: Bluefish Fashion is occupying a predominant place in the field of retail industry. Providing fashionable women clothes in varieties of colorful designs is the primary purpose of Rainbow for drawing customers attention. As female shows their interest in fashion, Bluefish has targeted female from the age group of 18 to 40. Slogan: Looks never goes without fashion, show your own level Logo: Caption: Smart clothing for good living Print Advertising: Let spring bring to your look Bluefish is perfect for those women who wants to present themselves different amidst commmon. We are here to provide colourful cloths in affordable price range to the people of various cultures and backgrounds. Women of 18 to 40 age group can can easily get varities of clothes from us. Ranbows western collection will give you a presentable outlook. Rainbow is here for providing you online delivery as well. People from remote areas can easily access our services. Billboard: Radio Script: A beauty contest has been arranged at the premier hall. A girl with green dress was looking stunning. She gave a presentable introduction by using flowery words. Judges showed their appreciation after having a wonderful presentation from that girl. After that, another girl entered into the camp with royal blue colored dress. She was having dark complexion. Still judges paid their special attention to that girl due to the wonderful dress. Judges showed their splendid expression and wanted to know the secret of this beauty. The girl said its because of bluefish. At the end of event the girl lifted the trophy of beauty contest. Television Story Board: Background: It is a cloudy atmosphere where a boy is waiting for his girl friend under a tree and enjoying the scenic beauty of stream The girl entered into the scene with a red colored dress. She kept a soft touch at the shoulder of the boy. The boy at that time lost himself with the wave of stream. After beholding his girl friend, he got amazed. She was looking like an angle in red dress. The boy asked the girl what is the secret of this look and the girl lifted her finger towards the wave of stream and said.look at the Bluefish. They hold their hand; stepped ahead towards the stream. News Release: Bluefish comes as a spring for the young generation. Around 75% of the women from different cultures and background have purchased Bluefish products and services. Women from 20 to 25 age group of women have showed their interest for using the variety of products and services of Bluefish. Western dresses are available in affordable price range. The CEO of Bluefish stated in a press conference we have designed our products for the people of different cultural backgrounds. We are trying to give a different look to the young generation by providing various fashionable cloths, be it western or classical. Our service providers are here to provide best services to the customers by maintaining an effective customer relation. Affordable price range is not only the USP of Bluefish. We love to deliver quality products to our customers as well. Funk (2013) opined currently the target market of Bluefish is getting vast and wide day-by-day. Starting its journey from United Arab Emirates, this particular organization has widespread wings in multinational countries. Hanafizadeh (2012) stated that the products demand has been raised widely. The organization has received a more than 80,000 appreciations on behalf of customers from Facebook. More than 60,000 target consumers have showed their opinion regarding the business strategy and policy of Bluefish. Presentation to class: (Referred to ppt. for the presentation) Reference List: Funk, T. (2013). Advertising and Promotion. InAdvanced Social Media Marketing(pp. 65-74). Apress. Hanafizadeh, P. (Ed.). (2012).Online Advertising and Promotion: Modern Technologies for Marketing: Modern Technologies for Marketing. IGI Global.