General Carl Spaatz in World War II

The No Child Left Behind Act Of 2001 - 1403 Words

There were a fair number of interesting topics in this Political Science 2 class session of the Fall 2016 semester. A few that stood out to me, personally, were the topics of laissez-faire economics, separate-but-equal issues, and the viewpoints of the No Child Left Behind Act of 2001. From the tenth edition of the course book We the People, Texas Ed. by Benjamin Ginsberg and Unit 2 of the lecture; a policy developed by the efforts of the late philosopher and economist, Adam Smith, laissez-faire economics essentially means that the government should play a basal role in government. Also from the same book and in Unit 1 of the lecture; the topic of â€Å"separate-but-equal† was discussed. This notion dictates that African-Americans be treated equally by being allowed to exercise fundamental rights as human beings, but still must use separate facilities. This mandate came from the case now known as Plessy vs. Ferguson in which an African-American challenged the Jim Crow laws th at were set within the public transportation policy. And lastly, in the same fashion, from Unit 3 of the lecture; the act known as No Child Left Behind was also discussed in the class. The No Child Left Behind act mandated, by federal law, that new measures be taken place to hold elementary and secondary schools in all states accountable for student education and growth and must meet a certain requirement in order to receive federal financial assistance. But one must ask themselves; should a child’s futureShow MoreRelatedNo Child Left Behind Act Of 20011019 Words   |  5 PagesNo Child Left Behind- Is It Working Veolia White English 1302 Professor: Sandy Jordan February 27, 2015 The No Child Left Behind Act of 2001, signed into law by President Bush on Jan 8, 2002, was a reauthorization of the Elementary and Secondary Education act, which included Title 1, the government’s flagship aid program for disadvantage students. Many educators were excited about NCLB when it was first signed into law. Test scores were improving. The test scores of minority students have improvedRead MoreThe No Child Left Behind Act of 2001617 Words   |  3 PagesThe No Child Left Behind Act of 2001 was drafted and passed to inject a rigid standard-based education system in the United States. It was signed into law by President Bush, and represents a gross, unwarranted, and unsubstantiated encroachment of the federal government into education. According to the State of New Jersey Department of Education (2010), the No Child Left Behind Act contains the most sweeping changes to the Elementary and Secondary Education Act (ESEA) since it was enacted in 1965Read MoreThe No Child Left Behind Act 2001880 Words   |  4 PagesThe Intent of the No Child Left Behind Act 2001 The No Child Left Behind (NCLB) Act aim was to ensure all children receive fair and equal access to a high-quality education. It aims was to establish common standards that bridge the achievement gaps between students with disabilities, disadvantaged — high-and-low performing students and ethnic minority, and more advantaged students— non-minority students in reading, math, and science by the year 2014 (Angervil, 2015). It had a strong emphasis on statesRead MoreThe No Child Left Behind Act Of 20011452 Words   |  6 Pages I. Introduction As stated by the U.S Department of Education the No Child Left Behind Act of 2001 (NCLB) is the most recent iteration of the Elementary and Secondary Education Act of 1965 (ESEA), the major federal law authorizing federal spending on programs to support K-12 schooling. The act requires states to implement statewide accountability systems covering all public schools and students (Clarke 2003). These systems must be based on challenging state A former teacher, PresidentRead MoreThe No Child Left Behind Act Of 20012046 Words   |  9 PagesThe no Child left behind act of 2001 has had a major impact on students, teachers, and our culture as a whole. When the NCLB act was passed in Congress and signed into law by President Bush, it was so that we would have increased accountability for schools and teachers, improving test scores, and help schools get the support and backing of the federal government so that no more children would slip through the cracks of the educational system. The quality of education was a major issue in 2001 whichRead MoreThe No Child Left Behind Act Of 2001893 Words   |  4 PagesAssessment has drawn much attention, especially since the implementation of the No Child Left Behind Act of 2001 (NCLB) reauthorization of the Elementary and Secondary Education Act of 1965 (ESES). It is not that assessment is new to education but that the stakes of assessment has risen to a new level. It is apparent that testing is now viewed in a much different way by the public, schools and all stakeholders of schools than in the past. Over time, testing has developed roles of providing a gradeRead MoreThe No Child Left Behind Act Of 2001 ( Nclb )1227 Words   |  5 PagesThe No Child Left Behind Act of 2001 (NCLB) is a United States Act of Congress that is a reauthorization of the Elementary and Secondary Education Act, which included Title I, the government s flagship aid program for disadvantaged students. No Child Left behind was enacted with the in tent to become a government aid program for disadvantaged students, and eventually raise the general education standards for the United States. This act was created with the idea to â€Å"close the achievement gap withRead MoreThe No Child Left Behind Act Of 2001 ( Nclb )1007 Words   |  5 Pagesmost controversial law enacted by President George W. Bush is the No Child Left behind Act of 2001 (NCLB). This is a landmark educational reform designed to improve student achievement and drastically change the culture of American’s schools. In fact, President Bush describes the law as the â€Å"cornerstone of his administration.† Because children are our future, President Bush wanted to ensure our neediest children were not left behind. This paper will discuss pros, cons, and impact on students, teachersRead MoreNo Child Left Behind Act Of 2001 ( Esea )1101 Words   |  5 PagesEducation Act of 1965 (ESEA) as an extension of his â€Å"War on Poverty† plan. ESEA fu nded primary and secondary education, encouraged equal access to schooling, established lofty standards and accountability - all done with the intention of closing the achievement gap between students, especially the gap between those from impoverished backgrounds and those from the middle-class. Authorized again under President George W. Bush, the ESEA was given a new title, the â€Å"No Child Left Behind Act of 2001 (NCLB)Read More The No Child Left Behind act of 2001 Essay1973 Words   |  8 PagesThe No Child Left Behind act of 2001 Control of the public education system has been left to the State for most of the country’s history, it was not until the 1950’s that the federal government played a role in categorical programs, but the national government refrained from involvement in academics until the 90’s. Three days after taking up his position in office, George Bush announced his plan for the No Child Left Behind act (NCLB) which was a consolidated reform of the 1962 Elementary and Secondary

Self Concept Free Essays

The notion of self-concept was first introduced by Carl Rogers and Abraham Maslow—how people perceive themselves as pertaining to their capabilities, attitude, values, and uniqueness (Pastorin Doyle-Portillo, 2013). Subsequently, the establishment of Self-Perception Theory (i.e. We will write a custom essay sample on Self Concept or any similar topic only for you Order Now , individuals use their overt behavior to make inferences about or justify their inner feelings Bem,1972), paved a way for the emergence of several competing theories of self-perception in the area. Researchers have offered many models and ideas in relation to student’s perceptions of their age-related academic abilities and experiences. With regards to students’ academic learning, a wide range of concepts (e.g., self-efficacy, self-concept) are used to elucidate students’ self-perceptions of their performances associated with their academic achievement. Self-efficacy refers to domain-general self-concept which reveals student’s evaluation of his or her academic competence in different subjects (e.g., I am good at most school subjects); whereas self-concept refers to domain-specific self-concept which reflects student’s judgement of his her ability in a specific academic subject area, such as mathematics/ English (e.g., I am good at mathematics/English, Craven ; Marsh, 2008). However, in the present discussion, domain-specific academic self-concept is the center of discussion. In educational psychology, self-concept is conceptualized as an individuals’ general perceived ability and motivation to learn and stand out academically (Guay, Marsh, Boivin, 2003; Marsh et al., 2005). It also described the students’ subjective beliefs concerning their strengths and weaknesses in different school subjects as well (Wolff, Helm, et al., 2018). Shavelson et al. (1976) theorized that academic self-concept is multilayered, suggesting students may perhaps recognize competence for particular domains. That is, students’ self-concept could differ relative to specific subject domains, for instance, math self-concept could be defined as the students’ confidence that they can succeed in math, and verbal self-concept referred learners beliefs that they can excel in reading performance (Marsh ; Martin, 2011; Marsh ; Redmayne, 1994). In the present dissertation, borrowed from Marsh et al. (2005) academic self-concept refers to the student’s perceived academic competence to specific subjects (e.g., verbal or math). On the other hand, academic achievement literally refers to student’s level of competence, control, or self-confidence in a particular domain, and success in educational attainment is closely tied to academic self-concept (Schiefele, Schaffner, Mà ¶ller, ; Wigfield, 2012). Academic self-concept formation basically rooted in social comparisons, i.e., students use the achievement of relevant others (in school, usually their classmates) as a frame of reference to evaluate or judge their own achievement level (Seaton, Marsh, ; Craven, 2010). A plethora of literature has addressed the relationship between academic self-concept and achievement. Studies have been elucidated the substantial influence of academic self-concepts on achievement (Huang, 2011; Marsh et al., 2005; Valentine, DuBois, ; Cooper, 2004). For example, when students are self-confident in their achievement to be academically effective, their self-concept will impact their interest, making them happier about learning. At the point when children demonstrate premium or fervor for learning they will probably turn out to be internally motivated to learn, which will prompt them to push for objectives of scholastic magnificence (Frenzel, Pekrun, ; Goetz, 2007; Pinxten, Marsh, De Fraine, Van Den Noortgate, ; Van Damme, 2014; Rittmayer ; Beier, 2009). For teachers and parents, the establishment of a strong academic self-concept should be the first priority over the promotion of the longevity of academic achievement (Marsh et al., 2005). As the knowledge of students perceptions of their own academic competencies, feelings, and experiences are significant for their perceptions will impact how they in turn worth academics. And, students’ significance of academics will eventually decide how well or ineffectively they perform academically (Peterson Miller, 2004). To this end, the overall achievement motivation relations are highlighted; however, it is imperative to understand the complex developmental relationships between academic self-concept and achievement. Hence, in the upcoming sections of this dissertation, first, three major theoretical explanations (i.e., REM, I/EM, and RI/EM) between academic self-concept and achievement discussed with their empirical evidence. Second, relevant domain specific moderators (ethnic background and sex of students) that affect the relationships of academic self-concept and achievement would be addressed in different school subjects (verbal and math). Finally, the research gaps of the present thesis were identified to. Within Domain Developmental Relations Between Academic Self-Concept and Achievement Reciprocal effect model: The REM is a reconciliation of the two classical opposing â€Å"either or† views, that is, either earlier achievement determines later academic self-concept via social comparison process (skill development model) or prior academic self-concept determines subsequent achievement directly or via academic choice behavior, higher aspirations, effort, and investment (self-enhancement model). However, the REM merging the two models and claimed that earlier academic achievement affects later academic self-concept, and in the same vein, prior academic self-concept affects subsequent academic achievement (Marsh Craven, 2006). Abundant of studies reported the close relation between academic self-concept and achievement for primary education (e.g., Guay et al., 2003; Helmke Van Aken, G, 1995), for secondary school education (e.g., Marsh et al., 2005; Retelsdorf, Kà ¶ller, Mà ¶ller, 2014), for complete overview see (Huang, 2011; Marsh Martin, 2011; Valentine, DuBois, Cooper, 2004). Overall, studies reveal that the REMs find strong support when the corresponding academic self-concept and achievement is domain specific (e.g., math or verbal), and when educational progress is determined by grades and teachers feedback (Huang, 2011; Valentine et al., 2004). However, despite studies increasingly endorsing REM, the results concerning the direction, strength, and significance have been mixed. Apparently, although totally balanced academic self-concept and competence relations are desired, these are seldom found in the literature. In primary education, reciprocal relations were obtained inconsistently, especially for very young children (see, Chapman Tunmer, 1997; Skaalvik Valà ¥s, 1999), which could be partly attribute to the prematurity of children’s self-concept, as academic self-concept become more firmly established and stable with age (Chen et al., 2013). In secondary education, most individual studies have included only one of the indicators of achievement (i.e., mostly grade, and seldom test scores), and actually none have juxtaposed the two in relation to developmental perspective at a latent level using longitudinal data in a heterogeneous sample of secondary school students (Marsh et al., 2017; Sewasew, Schroeders, Schiefer, Weirich, ; Artelt, 2018). Overall, investigation of the REM with rigorous statistical analysis—particularly applied the current state of the art i.e., using item response theory for achievement measure and maintaining longitudinal and multi-group measurement invariance testing are barely found in the literature. Across Domain Developmental Relations Between Academic Self-Concept and Achievement Internal/External frame of reference: The development of academic self-concepts is grounded on a number of judgement procedures comparing a certain target with a certain standard (Wolff, Nagy, Helm, ; Mà ¶ller, 2018). For instance, the I/EM hypothesizes that students form their self-concept in an academic domain (e.g., math or verbal) by comparing their own achievement (target) concurrently to an external standard (e.g., the achievement of their classroom friends, social comparison, Festinger, 1954) along with to an internal standard (e.g., their own achievement in other domains, dimensional comparison, Mà ¶ller ; Marsh, 2013). Stating in a developmental perspective of I/EM assumptions, negative cross-domain effects between verbal/math achievement on contrasting subsequent academic self-concepts (internal frame of reference effects), and positive within-domain effects between verbal/math achievement and the corresponding subsequent self-concept (external frame of reference effects). In light of the most comprehensive meta-analysis (i.e., Mà ¶ller et al., 2009), integrated the results of 68 data sets with more than 125,000 participants providing strong evidence for the I/EM. Besides, concerning the achievement measures, the I/EM relations were found both when achievements (i.e., math and verbal) were measured with grades, and when this was done with standardized test results (Mà ¶ller et al., 2009; Wolff, Nagy, et al., 2018). Despite there has been growing support for predications based on the I/EM by many different methodological approaches: experimental studies (Mà ¶ller ; Kà ¶ller, 2001; Mà ¼ller-Kalthoff et al., 2017; Pohlmann ; Mà ¶ller, 2009; Wolff, Helm, et al., 2018), cross-sectional (Lohbeck ; Mà ¶ller, 2017; Marsh ; Hau, 2004; Pinxten et al., 2015), and longitudinal field studies (Chen et al., 2013; Mà ¶ller et al., 2011; Mà ¶ller, Zimmermann, ; Kà ¶ller, 2014; Niepel et al., 2014; Wolff et al., 2018). Moreover, the I/EM has been extended to different domains than math and verbal (Jansen, Schroeders, Là ¼dtke, ; Marsh, 2015; Mà ¶ller, Streblow, Pohlmann, ; Kà ¶ller, 2006). None withstanding this large body of research, with few exceptions (e.g., Wolff, Helm, et al., 2018) the I/E has rarely been examined in primary school longitudinally—predominantly ones that have also estimated the reciprocal relations of academic self-concept and achievement. Within and Across Domain Developmental Relations Between Academic Self-Concept and Achievement Reciprocal Internal/External Model: This model is the latest one, which unifies dimensional comparison (i.e., students compare their performance across two different domains, usually math and verbal), temporal comparison (i.e., students relate their current performance to prior performance in the same domain), and social comparison (i.e., students evaluate their performance in comparison to others). For example, students develop a higher academic self-concept if they judge their achievement superior in comparison (i.e., down comparison from a better-off target to a worse-off standard) with their classmates (social comparison, Festinger, 1954), with their prior achievement (temporal comparison, Albert, 1977), and with their achievement in other subjects (dimensional comparison, Mà ¶ller ; Marsh, 2013), and vice versa (Wolff et al., 2018). Integrating the I/EM and the REM complements the comparisons of each individual model and gives a full picture of the underlying processes (Marsh ; Kà ¶ller, 2004): the REM lacks the cross-domain perspective, while the I/EM disregards the developmental aspect and the self-enhancement effects. Remarkably, the RI/EM has only been tested with secondary school students in European countries. For German students, studies reported among others positive reciprocal effects of academic self-concept and achievement (grades) within a domain and negative effects of achievement on subsequent self-concepts across domains (see Mà ¶ller et al., 2011; Niepel et al., 2014). Similarly, Mà ¶ller et al. (2014) found positive longitudinal effects of achievement and self-concept within domains using grades and test-scores and negative effects of achievement on subsequent academic self-concept across domains. However, taking into account prior achievement the effects of academic self-concept on subsequent achievement across domains were near zero. In a sample of Taiwan students, Chen et al. (2013) longitudinally studied two cohorts of secondary school students and found reciprocal relations between math and Chinese. However, no negative cross-domain effects from prior achievement to subsequent academic self-concept were present. A latest longitudinal study with primary school students (Grade 4 and 5) in Germany (Wolff et al., 2018), replicated the typical pattern of I/EM results: strong positive paths from achievement (grades) to matching self-concepts (social comparison process) and moderate negative paths from achievement to non-matching self-concepts (dimensional comparison process). Moreover, in the longitudinal run, the authors found small positive effects from achievement to matching self-concepts (showing temporal evaluation processes within the subjects), and non-significant effects to non-matching self-concepts proved to be nonsignificant (signifying temporal comparison processes within the one domain do not affect self-concept formation in other domain). However, their study confined to grades as achievement measure, and the generalization of the RI/EM to test scores as achievement indicator is still pending in a primary school setting. Overall, a differing relation between academic self-concept and competence for primary and secondary school students is confirmed by a wide review of the literature. And, a number of reasons could be forwarded for these diverging results: a) different operationalization of academic achievement (grades vs. test-scores), b) the breadth of the definition of academic self-concept, for example, academic enjoyment and competence beliefs (Else-Quest, Hyde, ; Linn, 2010; Pinxten et al., 2014), as well as academic confidence (Else-Quest et al., 2010; Ganley ; Lubienski, 2016) as part of self-concept, c) different methodological approaches, that is linear regression with manifest indicators vs. latent variable modeling (Marsh et al., 2005; von Maurice, Dà ¶rfler, ; Artelt, 2014), d) the average ability level of the sample (e.g., academic track only, see also (Marsh et al., 2017), and e) design of the study, that is, cross sectional vs. longitudinal (Else-Quest et al., 2010; Marsh et al., 2005). How to cite Self Concept, Papers

Case Study Questions on eBay free essay sample

1. Contrast eBay’s original business model with its latest proposed business model. eBay’s original business model was to attract sellers to auction goods, products, and collectibles whether they’re brand new or pre owned. They relied heavily on the sellers to gain their income. Now, eBay’s business model has changed quite a bit. The majority of sellers are now big retailers selling out of season or overstocked products at a fixed price. Also, they rely heavily on paypal for revenue since you absolutely must have a paypal to purchase from eBay as all transactions go through them. A portion of the fees goes to eBay. 2. What are the problems that eBay is currently facing? How is eBay trying to solve these problems? A problem that eBay is currently facing is the continued growth of Bill Me Later (BML). It increases overall risk for the company putting downward pressure on stock price. We will write a custom essay sample on Case Study Questions on eBay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Expanding into loans is coupled with the risk of default and regulatory issues. One of eBay’s solutions is expanding the market place and mobile app technology. They have increased the marketplace by having diverse sections such as autos, electronics, clothing, etc. Also, eBay’s mobile app has received millions of downloads along with millions of listings. The more they list and sell, the higher the revenue. 3. Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions that eBay should consider? I don’t necessary believe that their solutions are good. Technically, they’re just forgoing the risk of BML by expanding areas where they can sell. What happens when they reach the ceiling of expansion? One solution that I would suggest is to getting rid of BML. Although they account for 14% of all sales, the risk is greater than their results. 4. Who are eBay’s top three competitors online, and how will eBay’s new strategy help it compete? Will eBay be providing a differentiated service to customer? The top three competitors are Amazon, Google Search, and craigslist. Their new strategy helps broaden their reach making them customers go to store to search for anything. Mobile app is also top notch as it has different apps for different goods such as fashion app, motors app, and even RedLaser checking app. I’m assuming eBay would provide differentiated service to customer as they probably have different reps for the different departments that they have.

A Glimpse Into Albinism essays

A Glimpse Into Albinism essays Physiological changes have been taking place ever since the first organisms appeared on Earth. These changes have led to the tremendous variation we see in modern humans today. To try and explain these differences, scientists use human fossil remains as well as other primate remains to trace evolutionary similarities. Important fields of study such as anthropology, biology, primatology and paleoanthropology also help in the attempt to adequately explain human anatomical differences and their reasons for occurring (Jolly 9-10). A commonly misunderstood and extremely interesting example of human variation is albinism. Nearly one in every 17,000 people has some form of albinism and the United States has reported over 18,000 such cases. Sufferers of albinism exhibit very little or have no pigment in their skin, eyes and hair. Strangely enough, parents of those who have this condition in most cases have hair, eye and skin color that are typical of their race and it is rare for there to be a family history of it (Haefemeyer 55-56). Sufferers of albinism have inherited a malfunctioned and altered copy of their parents gene that codes for melanin production. This is most commonly known as autosomal recessive inheritance, where if both parents carry a gene for albinism, there is a one in four chance that their baby will inherit the disease. This lack of melanin in their pigment can cause a plethora of health problems for anyone who suffers from a form of albinism. Melanin, also known as a photoprotective pigment, serves to absorb the suns ultraviolet light to minimize damage to the skin. Normally, sun exposure results in an increase of melanin production, or a tan, but albinism suffers usually dont have any melanin pigment in the first place. Therefore, they are much more susceptible to sun burns and skin cancers. There are ways to reduce the amount of damage done to their skin. The most common and obvious...

Dubai Internet City Marketing Plan

Dubai Internet City Marketing Plan Free Online Research Papers The purpose of this paper is to provide a marketing plan for India/Bangalore where Dubai Internet City is planning to take its business operations. Dubai Internet City is a one stop shop which offers a variety of services and support to businesses when they want to start their businesses. Because of its continued offering of services in Dubai, the company has slowly obtained fame over the years. Located in Dubai, this company enjoys its brand since it is one of its own kind. The success and reputation of this company has further been stimulated by factors like the location and the diverse services that the company offers. Services like the communication, the transportation network and specialist management which this organization offers is one way of making this company create a success in the entire running of its services. In the new market, the business plans to recruit several firms which will be categorized into three. Through this the growth of the Dubai city is expected to rise from 57% to 76% (www.dubaiinternetcity.com). This paper will begin by analyzing the market strategies that the organization has adopted so as to be able to excel. In relation to the target market which will be based in India/Bangalore, the various groups which will be influenced and are located in this region will be observed so as to know their influence on this company. By using a detailed framework of the persona’s framework, the marketing plan will also highlight the three market segments that the business will be targeting. There will also be a brief description of how these target market segments will be joining the new business park. The competitor strategies will also form part of this marketing strategy that this business is going to rely on in the new market so as to achieve. The strengths and weaknesses of this business will be looked at and related to that of its competitors so as to find out whether the business can be able to withstand this over a long period of time. The marketing mix of the business will also be be analyzed so as to find out the mix that the business finds it the most effective for use so as to achieve its goals. Marketing mix will entail looking at issues like the product, price, place and promotional techniques that the business will adopt so as to meet its goals. So as to clearly analyze these parameters, more examples will be drawn from other businesses which offer the same products and those which have been in the market for over a long period of time. The financials and risks shall be the final part of analysis in this marketing plan. This will entail looking at the expenses and revenues which the business operates on. This will give a clear picture of the financial performance of this company and the changes that it is doing so as to be able to keep the graph of making profits to progress rather that retrogress. The balance sheet, the projected profit and loss account and the cashflow statements will be shown in this section so as to give a clear picture of how the business is performing financially. II. Situation Analysis and Strategy India/Bangalore is a very good place for Dubai Internet City to take its business to. This is because it has a very viable environment which will offer the business a good climate to make more profits. Many businesses are located in India and this will therefore offer the Dubai Internet City a chance to get reach to these business that they which to expand and offer its services to them. India, just like Dubai is among the leading business countries, Bangalore being one of the cities with the leading businesses. Together with other cities across the Middle East, Bangalore offers a good environment for trading since it provides very a very good platform and a comprehensive added value platform (www.dubaiinternetcity.com). Because of its strategic location, Bangalore is also a very good base because the economic trends in India has been favorable for over a long period of time. This therefore implies that this city is favorable for any international business to thrive and offers an opportunity for instant expansion. With the various businesses a round the town and hosting of various firms which would wish to rejuvenate their businesses by developing alternative ways of doing their businesses. The city is also ideal for the Asian Subcontinent, the Middle East and Africa for inter-business communications and activities to thrive. A part from this, the great population of these countries which is about 2 billion people is good for offering support and a good business network with the business (www.dubaiinternetcity.com). Market Dubai Internet Citys ability to operate in India/Bangalore is attributed to the institutions which are in place in this country and particularly the city of Bangalore. The healthcare centers for instance, have contributed through their tough economic cluster with other institutions like the media, the finance department of the country and technology. The school system offers a lifestyle which is unique for the business because it offers excellent opportunities for the business to excel in its activities. The sporting and leisure organizations also offer the business a good range of entertaining and dining choices. The Airport in Bangalore is also a very good organization which offers the business a chance to perform its activities with ease because it can easily move to other places when there is need. The government is also another institution which is geared at enabling the business to develop with a lot of ease. The Indian government has been gaining success and reputation because of its stability over several years. The government also offers support in terms of the incentives that they give for the business to thrive and besides they provide the best policies which are geared at making the business to operate without restrictions in the company (www.dubaiintern etcity.com). Persona: customer segments The lifestyle, nature and status of the customers will vary depending on how the business is and the number of years with which the business has been in place. Basing on the persona’s framework, the main segments which are expected to join the new business park include the executive companies, the retailers and small businesses which operate within the business. The most valuable group is the executive companies which have their business across the world. These companies include Cisco Systems, Siemens, Computer Associates, Microsoft, Dell, HP, Sony Ericsson and PeopleSoft organizations. So as to make these companies to gain a market for these companies, the business has put in place several strategies that are directly related to the improvement of these companies. These strategies include developing special places where these companies can stay as they handle the process of registration, posting their business to the website so that these companies can be able to get more of the services which these companies are offering. The executive target is at times called the CEO’s and it is the most valuable group that the business gas. This is because it is the largest group and it has a lot of resources that it can offer so as to make the business excel (www.dubaiinternetcity.com). Retailers refer to businesses which are established within the country yet they offer only products which are meant for resale but the nature of the products in which the handle is not so much sophisticated. So as to address the problem of this group of individuals, Dubai Internet City has a strategy that is geared towards making the retailers undertake their registration with the company. Such strategies include developing friendly prices and discounts for them so that they can afford the payment of the registration fees. The business also makes the process of registration easier for such businesses since they make the process of legalizing with the government to be shorter and at the same time to be reliable. The third segment involves the mall businesses which are organized by individuals and small scale organizations. Such businesses are thought to operate within the country and therefore their products are not exported to other countries. So as to win this group, Dubai Internet City has made sure that the right procedure is being followed when they are doing their registration so that the government allows them to perform their activities within the business. Positioning The positioning of the business attracts both direct and indirect competitors who are a threat to the persona. There are several competitors who offer the same services that this company offers and they include International Media Production Zone (IMPZ). So as to be able to outstand above such businesses, Dubai Internet City has developed a plan that is geared towards developing a long term unique production of its services. The plan involves production of quality services which are produced in a timely manner and at the expected rate. The business has done a lot of research as to the best solutions which can offer to its customers so that thy can keep coming again and again. This research involves understanding of the needs of the client in advance and making sure that these needs will be met (www.dubaiinternetcity.com). In line with the mission of the business which is to develop an infrastructural attitude an environment that will create a chance for communication to thrive in the local, regional and global markets in the entire world, this business is striving towards maintaining this mission,thereby making it to compete effectively with the competitors. The new positioning of the business will offer a competitive advantage because India has not been so much exploited by businesses which offer the same service as Dubai Internet City (www.dubaiinternetcity.com). The diverse services which the business offers will also be an upper hand and a booster in this market because it will attract many firms. The presence of potential firms which require services like that which the business offers is also an added advantage because they are going to be the potential clients. III. Marketing Mix It’s difficult to come up with strategies that are geared towards influencing a customer to accept one’s services. Having realized that, Dubai Internet City has devised ways of finding out the appropriate way of dealing with this issue especially by controlling other factors which are at their disposal like the external environment which is the opportunities and threats that the business faces. The four common marketing mix tools which are also referred to as the four P’s determine the method which the business will balance so as to be able to produce the best results. These tools include the product, place, promotion and the prices of the products which the business will offer (www.dubaiinternetcity.com). Product The product which this company is offering include a good metro Ethernet, environment, dynamic international community, world’s largest commercial IP telephony network and exemption from corporate taxes and personal income tax for 50 years for the executive businesses; offering opportunities for business interaction and networking, opportunities for channel and market development, communications infrastructure based on next-generation technologies and 100 percent repatriation of profits for the retail businesses as well as the small business organizations. These products are unique and one of their own kinds and therefore they give the business a chance to outshine its competitors within the market. So as to achieve this, the business makes sure that it utilizes the technological know-how which is slowly gaining fame within the markets and also performing a thorough research on the type of changes that need to be made and at what instances. With these products in the new marke t, the proposed business park will act as a good base for the development and striving of its business (Cousins, 1999). Price The price of the services which this business offers is very friendly and flexible for all the potential customers. The business has adopted a price strategy that is flexible and is aimed at making sure that al the groups which the business targets will be flexible with these prices. The level of contributions from the clients varies depending on the type of the firm that is being dealt with. Those firms which are in the executive group have their own package and target which they have to meet. This will however be a higher target that that of the retailers and the small scale dealers. These contributions will also be made basing on the time period with which the business is operation. During the holidays, the contribution will be higher because there are many businesses which would want to register and legalize their operations during this time. Place The place refers to the distribution channels through which the clients will be approached and recruited. This is a very important element for the business since it will determine whether the business is going to be accepted by many of the customers or not. So as to adopt the best distribution methods, the business ensures that that method is favorable for all regardless of the class, level and the ability to apply for recruitment with the company. One method that the company offers for recruitment is through the website. Since the business is going to deal with multinational companies which have their headquarters in various parts of the world, then it will have to develop a reliable website which can be the source of information from the clients. The business will ensure that the website is well maintained and updated so that important news and promotions can be posted to new and potential clients and therefore attract more clients to the business. Promotion The company has been and will use the six M method it has been using since the inception of this business. This involves having a mission for the promotion which has been ‘to provide the best products through efficient and reliable promotional techniques’. The mission is what drives the process which the business involves itself in the entire activity of dealing with the clients. The means refers to the return on investment which will be attached to the promotional plan. Before settling for a particular distribution process, it is important that the business ought to consider the long term effect of the activity in terms of how much it will contribute to the business, if the results are not viable in that they cannot meet the activities which take place in the company, then a different distribution technique will be sought. The third M is the message and this refers to the overall message which the promotion has. The message ought to be very comprehensive so that the clients can understand what the promotion is all about. This will also make the business to be well known because by a click on the button, all the information is going to be seen. The moment refers to the timing in which the promotion is being made. Timing is a very important factor which can either influence the availability of the clients either positively or negatively. The media is a very important issue also in the promotional method chosen. The type of media chosen is very important because it will determine the reach of the client. So as to effectively make the promotional activity to be effective, it is important that the business should consider the media that is very flexible and effective. The measurement refers to how the promotional tool will create a success in the business. The business ought to have a basis of weighing what will be happening within the business (Cousins, 1999). IV. Finance Risks The financials of the business involves the income statement, the projected balance sheet and the cashflow statement. The income statement is as follows: Dubai Internet City income statements 2007 2008 2009 Revenue 1,223 997 1302 Gross Profit 678 786 898 Gross Profit Margin 38.4% 38.4% 36.6% SGA Expense 531.5 531.5 497.3 Operating Income 171 181 149 Operating Margin 30.3% 30.3% 29.4% Nonoperating Income 29.8 29.8 92.9 Income Before Taxes 159 189 137 Net Income After Taxes 1073 1097 979 Total Operations 1072 1162 994 Total Net Income 1094 1123 989 The following is the projected balanced sheet of the business: Dubai Internet City Balance Sheet 2007 2008 2009 Current Assets Cash 2160 236 197 Net Receivables 930 984 903 Total Current Assets 3297 3597 3450 Total Assets 2920 2780 2781 11 Marketing Plan of Dubai Internet City Accounts Payable 489 443 488 Short-Term Debt 507 564 790 Total Current Liabilities 284 274 221 Total Liabilities 1596 1453 1512 Total Equity 1324 1124 1268 Cash flow statement Dubai Internet City Cash Flow 2007 2008 2009 Net Operating Cash Flow 255 Net Investing Cash Flow (675) Net Financing Cash Flow (182) Net Change in Cash 972 Depreciation Amortization 586 Capital Expenditures (848) Cash Dividends Paid (110) Risks There are several risks which the business expects to encounter but there are some mitigation strategies which it has taken so as to avoid diverse effects of these risks. These risks include the risk of its prices going down, the risk of the product getting obsolete and the risk of the market becoming unstable in terms of the economy of the country. These strategies include developing a strategy which will be geared at making sure the prices of the services they offer will always remain higher regardless of the time and the situation in place. The different services that the business offers indicates that the business will always perform because it will be offering a variety to any client who has the problem. With this the company will be able withstand all the situations because the competitors will be far away from the exact services that this company offers. The third mitigation strategy which the company will adopt is making sure that it has diversified its products across many nations so that in case there is insufficient business in one country because of instability of the economy, then one country can be sought for assistance. References: Cousins, L. (1999) Role of Marketing Plans in Marketing Planning?, Business Strategy Review vol. 4, Issue 2, June 1991, Pages: 42-41 Kirsch, D. and Goldfarb, B. (2002) The responsibility of business plans in the decision making process, Strategic Management Journal, vol. 18, Issue 6, Date: May 2009, Pages: 47-91 ‘The Centre of the Middle East Economy: Dubai Business one-stop shop’ Retrieved on 23rd Table of contents: I. Table of contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 II. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 III. Situation Analysis and Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Persona: customer segments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 IV. Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 Price†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 V. Finance Risks†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 VI. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 November, 2009 from ‘Why Dubai Internet City?’ Retrieved on 23rd , November, 2009 from 14 Research Papers on Dubai Internet City Marketing PlanAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemPETSTEL analysis of IndiaOpen Architechture a white paperDefinition of Export QuotasIncorporating Risk and Uncertainty Factor in CapitalNever Been Kicked Out of a Place This NiceTwilight of the UAWResearch Process Part One

Communication eassy 6 Essay Example | Topics and Well Written Essays - 750 words

Communication eassy 6 - Essay Example Capitalistic marketing was quick to pick up on the influence that images could have to connect people to their products and reach the emerging mass market. Napoleon is credited with saying that, "A good sketch is better than a long speech" (Bonaparte). If this has been translated to mean that a picture is worth a thousand words, then a photograph is worth a million. A photograph accurately portrays an entire scene and gives the viewer the background, the context, and the emotion of the subject. Pictures can explain a scene or a situation in a way that defies description. The citizenry could not have understood the magnitude of the Civil War without the photography of Matthew Brady and Alexander Gardner. Their photos brought the war to the mind of the people and connected them to the event in a way that words could not describe. When Brady displayed his photographs of the dead at Antietam the New York Times noted that mere words were like a funeral next door. However, they solemnly noted that, "Mr. Brady has dome something to bring home to us the terrible reality and earnestness of war. If he has not brought bodies and laid them in our dooryards and along the streets, he has done something very like it" (Bradys Photographs 5). Photographs brought the war home and into the consciousness of the American psyche. In addition to being able to bring reality to a story or an event, photography has the ability to do it instantly. It also requires very little effort on the part of the audience. It takes patience, time, and concentration to adequately digest a thousand words, but one photograph of a Great Depression era soup line tells volumes about the desperation that pervaded the cities. We could understand the suffering of the poverty and feel the hunger of Appalachia. The Dust Bowl was made more real and palatable. We could experience all