The surface below Ai's handcuff Essay Example | Topics and Well Written Essays - 750 words

The surface below Ai's handcuff - Essay Example The â€Å"Jade Handcuffs† represents superb creativity and aesthetic taste of Ai, but more significantly, it is a powerful indictment to the injustice imposed on him by the government that suppresses liberty and democracy. The complex issues behind the simple-looking craftwork are noteworthy and deserve to be reflected upon. Ai Weiwei was born in 1957, Beijing. He is always recognized as a reputable artist who has been crafting a variety of art works throughout his career and also a cultural arbiter in terms of his heavy condemnation of the Chinese Communist Party by the public media. â€Å"The Jade handcuffs† is fairly small in scale, has nine serrates, and it was carved out from black Jade stone. According to Lisson gallery, this art piece was initially sold for 70,000 Euros in 2013 and subsequently made its debut in Ai’s first retrospective show: According To What? This craftwork signifies Ai’s 81 days in detention by Chinese government in 2011. After his release, he used the exact image of the handcuff used on him in jail to create this piece which was carved from jade stone which is a precious Chinese material that is often used as family heirlooms in ancient China. Jade is also a symbolic stone because it is used to represent and reminiscent of the prosperous and China’ s imperial past. The sublime quality of black jade gives the artwork a warm smooth touch. His brilliant choice of medium recalls an ancient artistic heritage while at the same time referring to the repressive nature of the current political system.2 Regardless of the simple appearance of Ai’s handcuff, the craftsmanship involved in its production is quiet complicated. Ai worked with a highly skillful carver while making his handcuffs. The carvers’ skill is particularly evident in the interlocking rings that form the chain, which were neither joined nor glued, but rather cut of the same single

Develop marketing strategie Coursework Example | Topics and Well Written Essays - 500 words

Develop marketing strategie - Coursework Example Is the process of creating products to exist into the mind of the consumers with reference to the competitors? We will create the most comprehensive offering that meets our customers demand and carry out an advertisement to differentiate ourselves from competitors. The company will also create unique brands that influence consumers. This is a marketing strategy that tries to analyze the intended market, nature of the target consumers and how much profit will be generated by the product. The company will offer high quality products relative to the competitors so that consumer’s satisfaction is met. The products will reduce obese among the older generation by minimizing their weights. As a result these ventures would increase revenues for the company (Kaufmann, & Panni, 2013). The company will also establish a direct contact between customers and staffs so that they can air their grievances incase of dissatisfaction and corrective measures taken. Through face to face relationship, consumers are also made to understand the product best that increases their purchasing power hence high profits to the company. The company uses various ways to determine how much will be charged for products as it is one of the key components to the success of our organization. Our products are of high quality than our competitors, having the unique brands in the industry and packaging will be into sizes that suits our consumer’s capabilities. Thus our prices will be relatively affordable to the customers and can compete with the rivals. However, in the long-run the company would maximize its output so that we can enjoy the economies of scale (Kaufmann, & Panni, 2013). This reduces our prices by a bigger percentage and improving our qualities. We will thus have a chance to be the market leaders due to increased revenues. The company offers